The increasing popularity of blind boxes, particularly from Miniso, can be attributed to several factors:
1. **Element of Surprise**: The excitement of opening a box to reveal a mystery item appeals to all ages, creating a fun and addictive unboxing experience.
2. **Collectibility**: Miniso blind boxes often feature limited-edition series, encouraging collectors to hunt for rare items. This aspect fosters a sense of community among fans who share their finds and trade duplicates.